Privacy Policy | MellyS Site

Our Commitment to Privacy

This policy outlines MellyS Digital’s ongoing obligations to you in respect of how we manage your Personal Information. We are committed to protecting your privacy and ensuring the security of the data we collect in the course of providing our digital marketing services.

We have adopted the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth). The APPs govern the way in which we collect, use, disclose, store, secure, and dispose of your Personal Information.

A copy of the Australian Privacy Principles may be obtained from the website of The Office of the Australian Information Commissioner at www.oaic.gov.au.

What is Personal Information and why do we collect it?

Personal Information is information or an opinion that identifies an individual. Examples of Personal Information we collect include: names, addresses, email addresses, and phone numbers.

This Personal Information is obtained in several ways including by email, via our website https://mellys.com.au, from your "Curb Appeal" (Google Business Profile), from "The History Book" (Google Analytics), from cookies, and from third-party "Privacy Bridge" (Lead Management) tools.

We collect your Personal Information for the primary purpose of:

Providing our services to you (The Traffic, The Translator, etc.).
Reporting on your business KPIs via The Alignment Hub.
Marketing and communication.

We may also use your Personal Information for secondary purposes closely related to the primary purpose, in circumstances where you would reasonably expect such use or disclosure. You may unsubscribe from our mailing/marketing lists at any time by contacting us in writing.

Sensitive Information

Sensitive information is defined in the Privacy Act to include information or opinion about such things as an individual's racial or ethnic origin, political opinions, religious beliefs, or health information.

MellyS Digital does not actively collect sensitive information. If such information is provided to us, it will be used only:

For the primary purpose for which it was obtained.
For a secondary purpose that is directly related to the primary purpose.
With your consent; or where required or authorised by law.

Third Parties

Where reasonable and practicable to do so, we will collect your Personal Information only from you. However, in the nature of digital marketing, we may be provided with information by third parties (such as Google Ads or Lead Management software). In such a case, we will take reasonable steps to ensure that you are made aware of the information provided to us by the third party.

Disclosure of Personal Information

Your Personal Information may be disclosed in a number of circumstances including the following:

Third parties where you consent to the use or disclosure (such as linking your Ads and Analytics accounts).
Where required or authorised by law.

Security of Personal Information

Your Personal Information is stored in a manner that reasonably protects it from misuse and loss and from unauthorized access, modification, or disclosure.

When your Personal Information is no longer needed for the purpose for which it was obtained, we will take reasonable steps to destroy or permanently de-identify your Personal Information. However, most Personal Information is stored in client files which will be kept by us for a minimum of 7 years.

Access to your Personal Information

You may access the Personal Information we hold about you and update and/or correct it, subject to certain exceptions. If you wish to access your Personal Information, please contact us in writing.

MellyS Digital will not charge any fee for your access request but may charge an administrative fee for providing a copy of your Personal Information. In order to protect your Personal Information, we may require identification from you before releasing the requested information.

Maintaining the Quality of your Personal Information

It is important to us that your Personal Information is up to date. We will take reasonable steps to make sure that your Personal Information is accurate, complete, and up-to-date. If you find that the information we have is not up to date or is inaccurate, please advise us as soon as practicable.

Policy Updates

This Policy may change from time to time and is available on our website.

If you have any queries or complaints about our Privacy Policy, please contact us via melly@mellys.com.au